1.3
Content priorities by diagnostic https://www.ethiopianairlines.com/
Priorities allow you to review the important aspects of your assessment. Addressing priorities will help with key issues that can dilute a brand, undermine SEO and / or expose you to unnecessary risk across web, mobile, social and PDF / MS Office documents.
Assessment completed on 07 Jan 2021 at 14:48. Your score has decreased by 0.5 from the previous score of 1.8.
Alerts
- Malware: Clear
- Hacking: OPTION
- Domain Expires: Detail
User experience
Concerns (link issues, spelling, images, email) detracting from UX.
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(9+) Fix broken link (Type: Broken link)
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(5) Correct the web link address (Type: Broken link)
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(2) Fix link permissions (Type: Broken link)
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(2) Check link works correctly (Type: Broken link)
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(1) Review and correct site name in link (Type: Broken link)
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(1) Fix the link port number (Type: Broken link)
Search engine optimization
Issues to correct to improve search ranking - SEO.
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(9+) Shorten metadata keywords or description (Type: Metadata issue)
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(9+) Add page description (Type: Metadata issue)
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(9+) Shorten the title (Type: Metadata issue)
Governance, risk and compliance
Corrections to minimize risks and ensure compliance - GRC.
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(9+) Remove duplicate page ids (Type: Accessibility)
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(9+) Match a label to a form field (Type: Accessibility)
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(9+) Please add labels to form fields (Type: Accessibility)
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(9+) Email should be active link (Type: Brand issue)
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(9+) Image is missing its alt text. Please add (Type: Accessibility)
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(9+) Avoid referring to forms or documents by codes (e.g. 'Form 48') give them a 'friendly name' (Type: Brand issue)
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(9+) Page title should be less than 9 words (Type: Brand issue)
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(9+) Don't use full stops in 'ie' or 'eg' (Type: Brand issue)
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(1) Add a page heading (Type: Accessibility)