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Content priorities by diagnostic Pfizer

Priorities allow you to review the important aspects of your assessment. Addressing priorities will help with key issues that can dilute a brand, undermine SEO and / or expose you to unnecessary risk across web, mobile, social and PDF / MS Office documents.

Assessment completed on 07 Jul 2020 at 08:04. Your score has decreased by 1.4 from the previous score of 2.3.

Alerts

  • Malware: Clear
  • Hacking: OPTION
  • Domain Expires: Detail

User experience

Concerns (link issues, spelling, images, email) detracting from UX.

  • (9+) Fix type of image used (Type: Invalid image)
  • (9+) Fix broken link (Type: Broken link)
  • (9+) Fix link permissions (Type: Broken link)
  • (8) Correct the web link address (Type: Broken link)
  • (7) Review and correct site name in link (Type: Broken link)
  • (1) Fix the link port number (Type: Broken link)

Search engine optimization

Issues to correct to improve search ranking - SEO.

  • (9+) Shorten metadata keywords or description (Type: Metadata issue)
  • (9+) Add page description (Type: Metadata issue)
  • (1) Shorten the title (Type: Metadata issue)

Governance, risk and compliance

Corrections to minimize risks and ensure compliance - GRC.

  • (9+) Remove duplicate page ids (Type: Accessibility)
  • (9+) Image is missing its alt text. Please add (Type: Accessibility)
  • (9+) Do not use full stops within abbreviations (Type: Brand issue)
  • (9+) Please add labels to form fields (Type: Accessibility)
  • (9+) Page title should be less than 9 words (Type: Brand issue)
  • (9+) Make current alt text meaningful (Type: Accessibility)
  • (6) Add meaningful link text (Type: Accessibility)
  • (3) Avoid referring to forms or documents by codes (e.g. 'Form 10') give them a 'friendly name' (Type: Brand issue)
  • (1) Add description for an image used as a link (Type: Accessibility)