3.5
Content priorities by diagnostic Intercontinental Hotels Group PLC
Priorities allow you to review the important aspects of your assessment. Addressing priorities will help with key issues that can dilute a brand, undermine SEO and / or expose you to unnecessary risk across web, mobile, social and PDF / MS Office documents.
Assessment completed on 09 Jan 2020 at 16:46. Your score has increased by 0.3 from the previous score of 3.2.
Alerts
- Malware: Clear
- Hacking: OPTION
- Domain Expires: Detail
User experience
Concerns (link issues, spelling, images, email) detracting from UX.
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(9+) Fix link permissions (Type: Broken link)
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(9+) Fix broken link (Type: Broken link)
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(4) Fix the link connection (Type: Broken link)
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(3) Correct the web link address (Type: Broken link)
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(1) Review and correct site name in link (Type: Broken link)
Search engine optimization
Issues to correct to improve search ranking - SEO.
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(7) Shorten the title (Type: Metadata issue)
Governance, risk and compliance
Corrections to minimize risks and ensure compliance - GRC.
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(9+) Please add labels to form fields (Type: Accessibility)
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(9+) Page title should be less than 9 words (Type: Brand issue)
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(9+) Do not use full stops within abbreviations (Type: Brand issue)
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(9+) Email should be active link (Type: Brand issue)
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(9+) Avoid referring to forms or documents by codes (e.g. 'Form 20F') give them a 'friendly name' (Type: Brand issue)
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(9) Remove duplicate page ids (Type: Accessibility)
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(2) Add description for an image used as a link (Type: Accessibility)
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(1) Add meaningful link text (Type: Accessibility)