What is 'Digital governance'?

07 Jul 2015

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Digital governance is a framework for establishing understanding, accountability, roles, and decision-making authority for an organization's digital presence. This covers its websites, mobile sites, social channels, and any other Internet and Web-enabled products and services (your digital landscape).

Digital governance should also include electronic publications (the PDFs / PPT etc hosted on yours and other sites) and also include within the framework and ultimately and publishing standards and governance methodology are the emails (marketing prominently).

When considering the breadth of 'Digital governance' it is important to consider everything, anything and anywhere - managing content across the entire digital landscape, from the sites / pages you own, through to those commissioned by you, or managed on your behalf - along with any elements used across partners, agents and resellers.

Finally, as part of Digital governance the importance of continually monitoring competitors should not be overlooked - what elements of your brand, trademarks and or IP are being used, perhaps hidden to improve search rankings or is there content which could be considered as passing off or even deflationary?


About Sitemorse
Sitemorse offers a range of services to fulfil growing Digital governance requirements - from an initial discovery of what makes up your web presence, ongoing audits, publishing integration and continuous content assessment. Our prioritisation intelligence considers consumption and content value versus the likely impact of issues, protecting your investment and ensuring you remain agile.

We are focused on helping you to consistently offer the best possible Customer Experience – continually optimised, delivered on Brand and within required regulations, guidelines and standards.


Digital governance

Links
http://www.retailinsider.com/2015/06/digital-wildfire-takes-hold.html
http://www.siteworx.com/news/whitepapers/digital-governance-critical-to-success/
http://www.ey.com/GL/en/Services/Advisory/EY-why-digital-governance-matters
http://www.slideshare.net/AcquiaInc/how-to-improve-your-digital-governance
http://www.sitemorse.com/news/2015/6/30/digital-wildfire-takes-hold-retail-insider/