14 Aug 2012
Only six per cent of potential customers would recommend energy suppliers' websites, while 64% would positively discourage friends or colleagues from visiting, recent analysis from the user experience consultancy Global Reviews has reported.
Their analysis looked at the websites of the so-called 'Big Seven' energy companies, finding on average they scored just 50% for usability.
Changing power supplier is usually a long and complex task, but the report shows that lack of reviews or FAQs and problems with web forms put off buyers.
In our regular surveys of companies Sitemorse finds minor, easily correctable errors in their websites that will almost certainly result in lost sales and user frustration.
Much of our effort is spent in producing automated systems that can help hard-pressed web teams keep track of their web presence by regular monitoring in a way that can't be replicated by their content management systems, which can look at sites from the inside rather than from the point of view of the user.
Our new Governisation product is aimed at larger organisations and allows web managers to set their own priorities, which are then monitored and reported back in a simple dashboard interface. At the other end of the scale our free Snapshot tool allows users to check a web page or pages for errors.
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