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If you manage a large web presence, you will know one of the most difficult jobs is to be able to keep track of everything you have online, and see whether your sites are improving their performance against your key targets - or actually going the other way.

Most organisations are somewhere on the road to achieving some kind of web governance, and the topic is now firmly on the management agenda.

Put simply, web governance involves establishing a framework that contains web policies and a set of standards that need to be enforced across a web presence. All organisations are different, so details will change, but the important thing is to have a policy and stick to it. Large organisations can ensure this happens by monitoring their web presence, perhaps using outside assistance, and targeting priority fixes.

Governisation from Sitemorse allows its users to track their own key priorities simply and effectively and without wasting any time. The pre-agreed targets and priorities are constantly monitored and the user can access through a personalised dashboard. You can get some idea of how this works by looking at this 40-second video on the Governisation website.

After log- in, the user is alerted to the number of pages in their web presence achieving pre-agreed standards. In the fictional example used, 87 per send of pages met the standards. An easy-to-understand management summary then points out the areas that need fixing first.

If you would like to find out more about Governisation, and how it could help you keep track of your web presence, contact us and we will be happy to arrange a full demo. The Governisation website explains more about the system and how it works.

Further details are also on the Sitemorse blog http://blog.sitemorse.com/2012/08/how-you-can-manage-and-track-w.html

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