Latest News

Over the years we have expanded the range of tests Sitemorse offers, highlighted important news and ranked top websites according to their Sitemorse result.

  • 2015 Q1/UK Local Government : web benchmark : Telford & Wrekin rises 294 - 04 Mar 2015

    Top site this quarter with an Index of 9.14 is Scottish Borders http://www.scotborders.gov.uk/

    Screenshot of Scottish Borders

    The next top five sites are listed below:
    2nd Bournemouth
    3rd Slough
    4th Knowsley
    5th Vale of Glamorgan
    6th Wellingborough

    The site that demonstrated the greatest improvement was Telford & Wrekin rising 294 places to rank 78 (Index of 5.78).

    The next five most improved sites are listed below:
    Rising 260, Pendle
    Rising 257, Croydon
    Rising 239, Broadland
    Rising 233, South Ribble
    Rising 214, Durham

    The reviewing and subsequent benchmarking of the sites was completed on 4th March, in all we carried out 323,344,788 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Scottish Borders was top, Rushcliffe had the fastest response time with Pendle reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st North Devon
    2nd Wigan
    3rd Woking
    4th Chichester
    5th Worthing

    The full results and access to the Sitemorse INDEX, 2015 Q1/UK Local Gov. is available at: http://www.sitemorse.com/rt/1102.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Local Government" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2015 Q1/UK Consumer Finance : web benchmark : Teachers Building Society rises 128 - 27 Feb 2015

    Top site this quarter with an Index of 7.48 is Nemo Personal Finance http://www.nemo-loans.co.uk/

    Screenshot of Nemo Personal Finance

    The next top five sites are listed below:
    2nd Intelligent Finance
    3rd Airdrie Savings Bank
    4th BM Savings
    5th Duncan Lawrie Bank
    6th Dudley Building Society

    The site that demonstrated the greatest improvement was Teachers Building Society rising 128 places to rank 40 (Index of 5.28).

    The next five most improved sites are listed below:
    Rising 104, Scottish Widows Investment
    Rising 91, Greenhill & Co
    Rising 87, Darlington Building Society
    Rising 87, Secure Trust Bank Plc
    Rising 85, Coventry Building Society

    The reviewing and subsequent benchmarking of the sites was completed on 27th February, in all we carried out 84,260,878 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally The Money Shop was top, One Account had the fastest response time with Julian Hodge Bank reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Julian Hodge Bank
    2nd Intelligent Finance
    3rd Duncan Lawrie Bank
    4th Liffe Investor
    5th DNB Norbank

    The full results and access to the Sitemorse INDEX, 2015 Q1/UK Consumer Finance is available at: http://www.sitemorse.com/rt/1101.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Consumer Finance" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • Service update - Forwarding a Snapshot - 23 Feb 2015

    We've made a small change to the Snapshot interface that makes the existing "forward" feature more visually appealing - as seen in the attached screenshot.

    The form is opened by clicking "Forward this Snapshot to a Friend" on any Snapshot.

    As before, an email is sent after the form is completed with a link to the Snapshot (they do not have to be a Sitemorse user to receive and view a forwarded Snapshot).

    Snapshot - forward option

    Snapshot offers immediate page checking, ensuring every new, or updated page delivers great UX (user experience), meets GRC (governance, risk and compliance requirements [accessibility etc]) as well as having what it needs in place for great SEO (content, performance, headings).

  • 2015 Q1/UK Retail 500 Websites : web benchmark : Robert Dyas rises 279 - 20 Feb 2015

    Top site this quarter with an Index of 7.92 is W Boyes & Co http://www.boyes.co.uk/

    Screenshot of W Boyes & Co

    The next top five sites are listed below:
    2nd Pownall Carpets
    3rd Beds Direct
    4th Bargain Booze
    5th Walter Smith (Birmingham)
    6th Jane Shilton

    The site that demonstrated the greatest improvement was Robert Dyas rising 279 places to rank 112 (Index of 4.30).

    The next five most improved sites are listed below:
    Rising 239, Diesel (London)
    Rising 223, Williams & Griffin
    Rising 204, Suttons
    Rising 185, Viking Direct
    Rising 176, Long Tall Sally

    The reviewing and subsequent benchmarking of the sites was completed on 20th February, in all we carried out 860,762,981 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Palmers (Great Yarmouth) was top, H&M had the fastest response time with The Bear Factory reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Hammicks Bookshops
    2nd The Book People
    3rd Acotis
    4th Zara UK
    5th Space NK

    The full results and access to the Sitemorse INDEX, 2015 Q1/UK 500 Retail is available at: http://www.sitemorse.com/rt/1098.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Retail 500 Websites" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2015 Q1/Swiss Banks : web benchmark : Bank EKI Genossenschaft rises 151 - 18 Feb 2015

    Top site this quarter with an Index of 8.77 is Banque Cramer & Cie SA http://www.banquecramer.ch/

    Screenshot of Banque Cramer & Cie SA

    The next top five sites are listed below:
    2nd ZLB Zürcher Landbank
    3rd LB (Swiss) Privatbank AG
    4th Pictet et Cie
    5th acrevis Bank AG
    6th Scobag Privatbank AG

    The site that demonstrated the greatest improvement was Bank EKI Genossenschaft rising 151 places to rank 31 (Index of 6.14).

    The next five most improved sites are listed below:
    Rising 132, Ersparniskasse Rüeggisberg
    Rising 84, Hottinger & Compagnie
    Rising 60, Banque Cantonale Neuchâteloise
    Rising 58, Obwaldner Kantonalbank
    Rising 58, Société Générale, Succursale de Zurich

    The reviewing and subsequent benchmarking of the sites was completed on 18th February, in all we carried out 62,235,459 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Banque Cramer & Cie SA was top, Société Générale, Succursale de Zurich had the fastest response time with Banque Cramer & Cie SA reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Gonet & Cie
    2nd E. Gutzwiller & Cie. Banquiers
    3rd NPB Neue Privat Bank AG
    4th Banca del Sempione
    5th Bank J. Safra Sarasin Ltd

    The full results and access to the Sitemorse INDEX, 2015 Q1/Swiss Banks is available at: http://www.sitemorse.com/rt/1099.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "Swiss Banks" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • SOCITM - Now in our 13th year together, Better connected trailer #3: accessibility - 18 Feb 2015

    Accessible websites perform significantly better for all users, says Better connected 2015: data collected shows that websites that are accessible for disabled people also perform better for all visitors.

    176 councils (43%) are rated satisfactory for accessibility by Better connected 2015. Their performance in the main survey was then compared to that of the less accessible councils (57%). Accessible websites achieved the Better connected standard, on average, for 3.5 tasks per site compared with 2.5 for less accessible sites, and were rated on average at 2.16 out of three in reviewers’ overall assessments, compared with 1.75, the average score of less accessible sites.

    Trailers online at https://www.socitm.net/research/socitm-insight/better-connected/better-connected-2015/trailers

    Better connected 2015 will be published on March 2 on Socitm’s website, and can be accessed free of charge by any employee of a council that subscribes to Socitm Insight.
    Around three quarters of UK councils subscribe to Socitm Insight (you can access a list of subscribers at http://www.socitm.net/paid-up-insight-subscribers). Non-subscribers can buy a copy of the printed report, available from www.socitm.net

    Socitm provides a range of services to help local authorities improve their websites. See
    http://www.socitm.net/research/socitm-insight/better-connected

  • Sitemorse Limited, please note our change of address. - 15 Feb 2015

    As of the 16th February, the Sitemorse registered office and address for all correspondence is now:

    Sitemorse Ltd
    48 Charlotte Street
    London
    W1T 2NS

    Our telephone contact details remain the same.

  • Multi-channel and omni-channel – you’ve had your day....Retail Insider - 13 Feb 2015

    Retail Insider has waded into the debate about the term omni-channel before – siding with the camp that think it’s a redundant term.

    …and multi-channel

    Our belief has been that it was merely invented by consultants and other ‘knowledge providers’ as the next solution to sell because they’d wrung all they could out of multi-channel.

    In reality what they’ve described omni-channel as is really what multi-channel was originally – i.e. operating across integrated multiple channels. Any talk of it being about all channels working as an omnipresent mush with no distinction between them has little value because the channels are different and should be recognised as such.

    Regardless of your position on this it is our belief that it is now time to move on. Both multi-channel and omni-channel are transitory and merely terms – and job titles – for a period of transformation in the retail sector. As the channels do become more aligned and integrated then there becomes less reason to use either of these terms.

    A better term to apply at this stage in the cycle is digital. Those individuals involved in e-commerce, multi-channel and omni-channel are really all involved in digital and this all-encompassing term has more value than those other varieties that are bandied around.

    Most retailers are involved in some form of digital transformation at present and, according to eNova Parternship, proof of this can be seen in research they did with company annual reports.

    Whereas there were no references to the term digital in any reports of major retailers between 2005 and 2011 there was then an explosion in 2014 with 125 references across the publications investigated. This compares with 175 references to omni-channel and multi-channel in 2014.

    Expect to see this balance shift as digital becomes the term of reference to the new way that retailers are starting to describe any parts of their businesses that touch online.

    Glynn Davis, editor, Retail Insider

    http://www.retailinsider.com/2015/02/multi-channel-omni-channel-youve-day.html

  • Homewares retailers’ websites perform well in Q1'15 - Retail 500 Benchmark - 05 Feb 2015

    Homewares retailers continue to perform well online, with a strong representation at the head of the table of the UK's top 500 retail websites, in Q1. By Glynn Davis

    The sector has six merchants in the top 20 of the best performing online stores in the latest quarterly testing undertaken by specialist Sitemorse.

    Pownall Carpets holds its position in second place with an impressive score of 7.86 out of 10 and Beds Direct climbed nine places to third spot with a score of 7.38. But they were unable to stop department store W Boyes & Co from moving up three places to take top slot this quarter with its score of 7.92.

    Being able to track the sector movements represents a change in the way we are going to be able to analyse the quarterly rankings of the Retail 500. As a result, rather than simply reporting on the overall rankings (regardless of sector) each quarter, a monthly analysis will instead be published on The Retail Bulletin looking at specific trends and a focus on certain sectors.

    This more in-depth look at the performance of the websites of the UK’s top retailers will throw much more insight into how the different sectors are performing against each other. In addition, it is now also possible to compare the performance of transactional websites against those without this capability.

    The full detail is available at http://www.sitemorse.com/survey/report.html?rt=1098&key=ecd3b65a

    As an example of how much more powerful this will be we can see in Q1 that retailers in the electricals sector performed poorly. The top placed BrightHouse manages to score only 4.20 out of 10 and the likes of Dixons and Carphone Warehouse score only 3.32 and 3.20 respectively.

    This is rather surprising because online is a very powerful channel for electrical retailers. This must be seen as a missed opportunity for the players in this sector.

    Also at; http://www.theretailbulletin.com/news/homewares_retailers_websites_perform_well_in_q1_03-02-15/

  • Google blocked 524 million 'bad ads' and 250,000 malware sites in 2014 - 04 Feb 2015

    Google blocked 524 million 'bad ads' and 250,000 malware sites in 2014

    by Alastair Stevenson 04 Feb 2015

    Google blocks bad ads

    Google blocked a staggering 524 million 'bad ads' and removed 250,000 sites for spreading malware in 2014, marking a 50 percent increase on 2013.

    Vikaram Gupta, Google's director of ads engineering, warned that the networks and ads were spreading a variety of different malware types.

    "Overall, we disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014," he said in a Google Inside Ads blog post.

    "To protect the safety and security of our users, we stop all ads pointing to sites where we find malware, whether it's spyware, adware or other types of malicious software.

    Google removed 350 million bad ads in 2013, and the growth over 2014 underlines the threat that this form of malware spreading poses to web users.

    As part of its work to stamp out these adverts, Google removed 250,000 sites from its network for hiding forms of malware in adverts and banned 214,000 advertisers.

    Despite these efforts, is it clear that those behind such scams are committed to this form of malware. Gupta said that Google has seen an improvement in the technicality and tactics used in the malicious attacks over the past year.

    "Our systems learn from incidents like these, helping us more effectively catch and remove bad ads and advertisers," he said.

    "This is a constantly evolving fight. Bad actors continually create more sophisticated systems and scams, so we too are continually evolving our practices, technology and methodology in fighting these bad ads."

    The stats follow warnings from the security community that hackers are exploiting vulnerabilities to force legitimate ad networks and sites to spread malware.

    Bharat Mistry, cyber security consultant at Trend Micro, cited the recent wave of Adobe Flash zero-day vulnerabilities as an example of the type of flaws that can be exploited by advertisers.

    "The [Flash] zero-days can easily be used for targeted attacks - typically done through 'malvertisements' which could be used as part of a broader watering hole attack - to target enterprise users visiting a topical or news-relevant site specific to their industry vertical or geographical region," he said.

    Other vendors, such as Lookout, have reported an increase in bad ads targeting Google Android users.

    There are concerns that the threats to Android will grow following Google's decision to cut patch security support for the WebView extension used in early versions of the OS.

    Topics:
    Security
    Mobile Software
    Google
    Android
    Hacking
    cyber-crime
    malware

    http://www.v3.co.uk/v3-uk/news/2393654/google-blocked-524-million-bad-ads-and-250-000-malware-sites-in-2014

  • Client Request-Navigation in view, directly access accessibility, priorities etc - 21 Jan 2015

    Following client feedback, a subtle update has been added to further improve navigation making it easier than ever to find your way around every section.

    Now when scrolling through a report, the navigation menu is visible at all times, you can quickly move from section to section as the navigation menu now anchored to the top of the screen.

    Sticky navigation

  • 2015 Q1/UK Police Forces : web benchmark : Nottinghamshire Police rises 33 - 16 Jan 2015

    Top site this quarter with an Index of 7.26 is Civil Nuclear Constabulary http://www.cnc.police.uk/

    Screenshot of Civil Nuclear Constabulary

    The next top five sites are listed below:
    2nd Cleveland Police
    3rd Merseyside Police
    4th Essex Police
    5th City of London Police
    6th Surrey Police

    The site that demonstrated the greatest improvement was Nottinghamshire Police rising 33 places to rank 7 (Index of 5.69).

    The next five most improved sites are listed below:
    Rising 23, Merseyside Police
    Rising 19, Devon & Cornwall Constabulary
    Rising 16, Surrey Police
    Rising 14, Cleveland Police
    Rising 11, Derbyshire Constabulary

    The reviewing and subsequent benchmarking of the sites was completed on 16th January, in all we carried out 35,472,203 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Civil Nuclear Constabulary was top, Cleveland Police had the fastest response time with City of London Police reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Thames Valley Police
    2nd Civil Nuclear Constabulary
    3rd Bedfordshire Police
    4th Staffordshire Police
    5th National Crime Agency

    The full results and access to the Sitemorse INDEX, 2015 Q1/UK Police is available at: http://www.sitemorse.com/rt/1093.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Police Forces" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2015 Q1/UK Universities and Higher Education : web benchmark : Anglia Ruskin University rises 305 - 14 Jan 2015

    Top site this quarter with an Index of 7.94 is Chesterfield College http://www.chesterfield.ac.uk/

    Screenshot of Chesterfield College

    The next top five sites are listed below:
    2nd Anglia Ruskin University
    3rd Warwickshire College
    4th Henley College Coventry
    5th FutureLearn
    6th The University of Manchester

    The site that demonstrated the greatest improvement was Anglia Ruskin University rising 305 places to rank 2 (Index of 7.56).

    The next five most improved sites are listed below:
    Rising 249, Imperial College London
    Rising 244, Lakes College - West Cumbria
    Rising 208, Coventry University
    Rising 205, Accrington & Rossendale College
    Rising 180, NESCOT, Surrey

    The reviewing and subsequent benchmarking of the sites was completed on 14th January, in all we carried out 241,607,782 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Bridgwater College was top, St Mary's University College, Twickenham had the fastest response time with University College Birmingham reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st The University of Manchester
    2nd University College Birmingham
    3rd Grimsby Institute of Further and Higher Education
    4th East Riding College
    5th London Business School

    The full results and access to the Sitemorse INDEX, 2015 Q1/UK Uni & HE is available at: http://www.sitemorse.com/rt/1094.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Universities and Higher Education" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • AMAZE, Editorial Article: 2015: The Future Becomes Reality - 14 Jan 2015

    The feature by AMAZE see's covers the importance of Digital Governance comes of age.


    Rick Curtis, Chief Strategy Officer at Amaze, says 2015 is the year the future becomes reality. Amaze map out six trends that’ll reach critical mass this year. But the internet of things isn’t one of them.

    Rick Curtis, Chief Strategy Officer at Amaze

    Big data will arrive – finally!
    We have, up until now, claimed to be in the early stages of a big data 'revolution'. However, while brands might make this claim, any examples we have seen of ‘big data’ have been more akin to an intelligent use of data – but this is all set to change in 2015. Smart businesses are finally gearing up for the use of big data, by identifying the data that really matters, the insight it can bring and then putting in place the technology and processes to mine the data in an effective way.

    Virtual reality (VR) will be everywhere
    Oculus Rift has made a lot of headlines recently, having been used by a number of early adopter brands to showcase new products. In 2015, however, expect to see more brands adopting this new and exciting technology. Brands that succeed will be those that use the technology to give consumers a truly immersive experience and this will only be achieved if they really understand all of the possibilities, challenges and limitations associated with VR.

    Smart objects move out of magazines and into the home
    The forthcoming launch of the Apple Watch has marked the start of something big for this year. Smart objects in 2015 will no longer just be preserved for the health and fitness market, but become more commonplace in day-to-day life. Their intuitive nature and ability to access lots of information means that smart objects will offer brands the valuable insight they want and also the ability to make consumers’ lives easier.

    Move over content, it’s all about the context
    If content is king, then it’s about to be usurped. As far as smart devices go, 2015 will be all about the context. It is fairly well accepted now (and indeed expected) that smart devices are clever enough to deliver relevant content for a user – the next step will be for these devices to provide the appropriate content in the right context. This will mean creating a personalised ecosystem around an individual, regardless of location, using a network of devices that will determine their roles dependent on location, time of day and relationship with other devices.

    Digital governance takes centre stage
    'Digital governance' is a term that has been thrown around for a number of years, especially as more organisations grow their online capabilities. The importance of understanding digital governance – i.e. how to implement it successfully and how to make its reports actionable – will become a hot topic in 2015. As organisations start to pay more attention to ensuring that errors across their online landscape are not affecting the return on the investment, digital governance will need to become a key part in their digital strategy.

    Same day delivery as standard
    2015 will be the year of same day delivery, as part of a wider emphasis on good old customer service. Not only this, but delivery will focus more on finding the individual wherever they may be, even when out at a restaurant. Eventually, this will become more bespoke and some premium services will even choose items for individuals based on prior knowledge of their tastes, without even the need to order, so that customers can review and keep goods if they are required or suitable.

    Commenting on these predictions, Rick Curtis, Chief Strategy Officer at Amaze, says: “As we look ahead to 2015, what these predictions really highlight is how a number of previously predicted trends are now coming to fruition in terms of brand adoption and consumer penetration.

    "One major concept we don’t anticipate reaching critical mass just yet however, is the internet of things (IoT). There is no doubt that the idea behind the IoT is a great one but there is just one small problem; the infrastructure to support it is nowhere near ready and will not be for a very long time. There has been so much discussion about how the IoT is the future and that it will revolutionise how we work, play and interact, but much of this is purely theoretical thinking at the moment. What is likely, however, is the further emergence of city hubs like the Connected Cities initiative, within the city as much as between cities.”


    At http://www.figarodigital.co.uk/SocialMedia/70/f0ea9ad8-d431-42b1-b430-d5a0b709fdd9/2015__The_Future_Becomes_Reality.aspx

  • Understanding and managing the commercial landscape - digital accountability - 13 Jan 2015

    Photograph of Andrew McClelland

    Author: Andrew McClelland, Mirador Digital: www.miradordigital.co.uk

    Insight provided by Sitemorse: www.sitemorse.com

    The benefits of the digital economy to business needs little introduction. Whether selling to other businesses, consumers or the public sector, digital channels open up massive opportunities for marketing, communications and commerce. Readers will also be aware of the calls from certain quarters for the openness, arguably its biggest benefit, to be protected. These calls vary from how data traffic is handled by network providers through to the more extreme “everything on the internet must be free”

    Business however operates in an environment whereby intellectual property has a value. Investors need a return and probably more importantly, confidence in a stable future where their investment is secure and growing. Uncertainty dents confidence, which in its self, can be enough for a company to fail as investors seek to withdraw and customers flee to apparently more stable suppliers.

    Herein lies one of the many challenges of having a digital presence. Digital has seen the pace of change increase massively over a very short period of time. The last 15 years has seen e-Commerce go from a dream or pursuit, for the techy types, through to a multi-billion $ global marketplace. The players of today were unheard of 10 years ago and they are buying-up or surpassing the big brands of the past. Long established brands are making their first tentative steps into the digital space, either as a defensive move or more positively seeing the opportunities for marketing and trade.

    This digital frontier has seen champions within brands testing the waters, creating a digital presence and in many cases making a success of it. For some organisations it has been about marketing activity; promoting the latest product; generating online collateral for a field-based sales force to use or as a training resource for staff and trusted third parties. Other brands have seized on the commercial opportunities, selling direct to wholesale partners or consumers. Until recently, the wider organisation would have either been unaware or at best, seen this activity as something to put the graduate in-take to work on. Digital? yep, ticked that box!

    Even for mainstream retailers, online has only really grabbed the boards’ attention in the last 3 or 4 years. Up until then it was seen as an annoying distraction; then customer demand increased and it started to make a sizeable contribution to the bottom line.

    Digital enables and encourages entrepreneurial spirit, something that big brands aspire too and perhaps even encourage but their very nature makes this difficult or indeed, dangerous to achieve.

    Back in the 1990’s it was not uncommon for a business unit head to buy a bunch of website addresses on a personal card and expense the cost. Indeed, in the early days where there was a lack of understanding, agencies would make the purchase on behalf of their clients. URL’s were bought for the brand, the brands products, a companies HR resource or indeed, for every element of the business that wanted/needed a website.

    Even today, the proliferation of webpages on a website continues unabated. For retailers, product changes will generate new content, marketers create pages that are campaign specific, and product mangers create an online resource to educate sales teams or customers. Campaigns come to an end, products change, new leaders join the business with new ideas and people leave, taking the corporate memory with them.

    More importantly now however is understanding what is meant by ‘digital’. It is no-longer about websites. Mobile websites, as opposed to the main website being accessed by a mobile device, a plethora of social media pages and communications channels such as email, all represent a digital presence out in the ‘wild’.

    Whilst low barriers to entry are one of the web’s biggest benefits, for a business and indeed those charged with managing civil society, it also represents its biggest challenge. Society expects those charged with governing to protect their interests and in the digital context, this is expected to compliment the ‘free’ ethos of the web.

    Following a very slow start, Governments are starting to wake-up to the challenges and dangers of the digital space. Out-of-date regulations are being updated to include the digital phenomenon and there are initiatives at national, European and International levels to harmonise these rules so as to make international trade both attractive to consumers and safe for business.

    In many walks of life there are already reams of regulation designed to protect consumers and provide organisations with a framework in which to conduct their business. These include data protection, financial services, and consumer protection, regulations around pharmaceutical production and distribution and protecting a company’s intellectual property.

    We have already outlined the extent to which a business might be exposed to the digital world and as the channel and an organisations understanding of the channel becomes more mature, executive thoughts should be turning towards a risk and compliance assessment of the digital estate. For example, in the pharmaceutical world when a product recall is issued alerts will be sent through wholesale and retail channels to withdraw the product from public consumption. The withdrawal may be due to new information about side-effects, new dosage levels or indeed, a production issue. Fines for non-compliance can be extensive, brand damage difficult to measure but certainly an issue and of course there is the cost implication of carrying out the withdrawal. In the digital world though, can the manufacturer be sure that everyone has got the message and that all relevant details have been updated or removed? Digital certainly offers the opportunity for rapid mass communication but has the product been removed from every webpage of every wholesaler/retailer? Has every affiliate been notified and removed references to the product? Have official online health forums been updated? This might offer an extreme example but if we then add in the global context, the degrees of complexity increase massively.

    An image of a world map with many countries marked as 'unknown asset discovered'. A separate pie chart indicates 41% of countries contain an 'unknown asset'

    Figure 1: What’s REALLY out there? Across social, web and mobile – what digital assets do you have? Source: Sitemorse Venobia

    There are some fairly straightforward steps for a board to undertake, although achieving the results required can be far from easy.

    Firstly, identify what digital assets a business may have. This is not a job for IT alone. Every department and many partners will have created a digital presence for one reason or another. Part of this process should be about identifying the ownership of these assets. Were they created by a long-departed employee or an agency, who still own the IP of the asset? Expect to find hitherto unknown digital assets. Tools such as Sitemorse can automate much of this ‘stock take’ whilst also helping with the ongoing management of the digital estate.

    Secondly, valuing these assets. Are they still relevant, does the cost of managing outweigh their usefulness, is their presence a defensive position against a competitor? Are these assets still owned by the business or were they sold as part of Merger & Acquisition activity? This step isn’t about ‘cleaning house’ but rather an opportunity to assess and understand the value of these assets to the business

    Benchmarking the status quo is the next step. This is about understanding what the current situation looks like and carrying out a risk assessment where necessary; does the website refer to a discontinued product or worse, one that was withdrawn for safety reasons? This is also the opportunity to determine current procurement, commissioning and legal/compliance oversight procedures so as to understand their suitability for the future.

    A diagram of the complex relationships involved in managing digital assets

    Figure 2: Managing Digital assets on an ongoing basis. Source: Sitemorse

    Finally, developing an action plan that determines the fate of the digital assets discovered and clarifying procedures for future digital development.

    This is not the time to lock everything down tight whereby the benefits of digital are lost. Rather, it is the time to establish clear procurement processes, clear out redundant web estates, introduce control and management processes and ensure that there are clear lines of accountability and ownership for all digital copy being produced.

    Ongoing digital development should be about ensuring compliance with applicable regulations, creating a digital estate that is usable by the end user and includes the functionality that enable it to provide value to the end-user. Perhaps by selling more ‘stuff’ to more people, communicating better to a bigger market or even facilitating compliance through education.

    Part of the process is to draw a line in the sand and establish a picture of what the assets look like now. The other part is to ensure that new content is created in such a way that compliance is part of the commissioning process so that future developments are recorded and managed properly.

    Do not over-control digital development but rather seek to introduce systems that enable you to make the most of it. Be nimble, be entrepreneurial but all the while balancing risk with benefit.

    About the Author: Andrew has been involved in the digital industry for over 11 years, providing businesses with insight, strategic guidance and senior level management expertise. Authoring a number of reports and articles every year, Andrew comments on key developments and areas of interest for the digital professional.

    About Sitemorse: Sitemorse's scalable automation replaces the time consuming and impractical manual task of page by page reviewing for the digital landscape (yours or others, web, social and mobile) continually reading and looking for brand infringement, areas to further optimise search and customer experience, or compliance risk.

    13 years ago we launched the 1st integrated web testing service (now our entry level) our recent launch of the 3rd Generation delivers Global Digital Landscape Mapping and Proactive Governance leading the field in our support for agile publishing. With its ability to continually review and match consumed content with intelligent prioritisation, mapped against asset value and direct alerting to content owner provides a unique PaaS (Platform as a Service).

    Sitemorse INDEX offers the industry benchmarking for measuring digital capability, all our services deliver independent KPI’s this brings accountability across the Digital Landscape and new levels of controls and confidence - maximising online investment, protecting brand and minimising compliance risk.

  • 2014 Q4/Global Top 250 Retailers : web benchmark : B&Q rises 190 - 29 Dec 2014

    Top site this quarter with an Index of 7.08 is NorgesGruppen http://www.spar.no/

    Screenshot of NorgesGruppen

    The next top five sites are listed below:
    2nd B&Q
    3rd Edion Corporation
    4th Spar Group
    5th Casey's General Stores
    6th ICA AB

    The site that demonstrated the greatest improvement was B&Q rising 190 places to rank 2 (Index of 6.12).

    The next five most improved sites are listed below:
    Rising 100, Best Buy
    Rising 97, Burlington Coat Factory Investments Holdings
    Rising 84, Ruddick Corporation
    Rising 77, BIM (Birlesik Magazalar A.S.)
    Rising 71, Koninklijke Ahold N.V

    The reviewing and subsequent benchmarking of the sites was completed on 29th December, in all we carried out 389,816,089 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally H & M Hennes & Mauritz AB was top, Next had the fastest response time with SuperValu reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Lotte Shopping
    2nd Inditex S.A
    3rd Defense Commissary Agency
    4th Groupe Auchan SA
    5th Bauhaus

    The full results and access to the Sitemorse INDEX, 2014 Q4/Global 250 Retailers is available at: http://www.sitemorse.com/rt/1087.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "Global Top 250 Retailers" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2014 Q4/UK Local Government : web benchmark : Nottingham rises 285 - 23 Dec 2014

    Top site this quarter with an Index of 9.24 is Slough http://www.slough.gov.uk/

    Screenshot of Slough

    The next top five sites are listed below:
    2nd Vale of Glamorgan
    3rd Scottish Borders
    4th Knowsley
    5th Salford
    6th Lewes

    The site that demonstrated the greatest improvement was Nottingham rising 285 places to rank 58 (Index of 6.28).

    The next five most improved sites are listed below:
    Rising 263, Worcestershire
    Rising 255, St Edmundsbury
    Rising 233, Greenwich
    Rising 232, Chichester
    Rising 221, South Gloucestershire

    The reviewing and subsequent benchmarking of the sites was completed on 23rd December, in all we carried out 327,286,999 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Slough was top, Slough had the fastest response time with Rhondda Cynon Taff reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Swale
    2nd Bournemouth
    3rd Basildon
    4th Woking
    5th Chichester

    The full results and access to the Sitemorse INDEX, 2014 Q4/UK Local Gov. is available at: http://www.sitemorse.com/rt/1091.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Local Government" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2014 Q4/UK Central Government : web benchmark : Business Gateway rises 174 - 22 Dec 2014

    Top site this quarter with an Index of 7.98 is The Pensions Regulator http://www.thepensionsregulator.gov.uk/

    Screenshot of The Pensions Regulator

    The next top five sites are listed below:
    2nd Met Office
    3rd Coal Authority
    4th Charity Commission for England and Wales
    5th Government Legal Service
    6th Central Arbitration Committee

    The site that demonstrated the greatest improvement was Business Gateway rising 174 places to rank 30 (Index of 5.69).

    The next five most improved sites are listed below:
    Rising 174, Business Gateway
    Rising 162, Technology Strategy Board
    Rising 162, Ofqual
    Rising 125, Homes & Communities Agency
    Rising 114, Charity Commission for England and Wales

    The reviewing and subsequent benchmarking of the sites was completed on 22nd December, in all we carried out 183,795,989 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Central Arbitration Committee was top, Civil Aviation Authority had the fastest response time with House of Lords Appointments Commission reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st HM Revenue and Customs (HMRC)
    2nd Veterinary Medicines Directorate
    3rd Technology Strategy Board
    4th Natural England
    5th Homes & Communities Agency

    The full results and access to the Sitemorse INDEX, 2014 Q4/UK Central Gov. is available at: http://www.sitemorse.com/rt/1088.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Central Government" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2014 Q4/Global Life Sciences : web benchmark : Bial Portela rises 117 - 19 Dec 2014

    Top site this quarter with an Index of 7.94 is Biogen Idec http://www.biogenidec.com/

    Screenshot of Biogen Idec

    The next top five sites are listed below:
    2nd Kyowa Hakko Kirin UK
    3rd Actelion UK
    4th Cytogen
    5th Otsuka Pharmaceuticals Europe
    6th Debiopharm

    The site that demonstrated the greatest improvement was Bial Portela rising 117 places to rank 80 (Index of 4.46).

    The next five most improved sites are listed below:
    Rising 92, Sawai Pharmaceutical
    Rising 82, Emergent BioSolutions
    Rising 72, CinnaGen
    Rising 66, Daiichi-Sankyo
    Rising 60, Cubist Pharmaceuticals

    The reviewing and subsequent benchmarking of the sites was completed on 19th December, in all we carried out 93,679,287 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Biogen Idec was top, Merz UK had the fastest response time with Kyorin Holdings reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Apotex
    2nd Otsuka Pharmaceuticals Europe
    3rd Maxygen
    4th Pharmacosmos
    5th Orion Pharma

    The full results and access to the Sitemorse INDEX, 2014 Q4/Global Life Sci. is available at: http://www.sitemorse.com/rt/1086.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "Global Life Sciences" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2014 Q4/UK London-listed PLCs : web benchmark : NMC Health PLC rises 436 - 12 Dec 2014

    Top site this quarter with an Index of 9.24 is Marstons PLC http://www.marstons.co.uk/

    Screenshot of Marstons PLC

    The next top five sites are listed below:
    2nd St. Modwen Properties PLC
    3rd Carpetright PLC
    4th Personal Assets Trust PLC
    5th Pace PLC
    6th WH Smith PLC

    The site that demonstrated the greatest improvement was NMC Health PLC rising 436 places to rank 61 (Index of 5.93).

    The next five most improved sites are listed below:
    Rising 351, Photo-Me International PLC
    Rising 319, Ashley (Laura) Hldgs PLC
    Rising 306, Cranswick PLC
    Rising 304, Barratt Developments PLC
    Rising 230, Elementis

    The reviewing and subsequent benchmarking of the sites was completed on 12th December, in all we carried out 332,791,407 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally St. Modwen Properties PLC was top, Admiral Group PLC had the fastest response time with Marstons PLC reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Wpp PLC
    2nd Land Securities Group PLC
    3rd Marstons PLC
    4th Imperial Tobacco Group PLC
    5th Berkeley Group Holdings

    The full results and access to the Sitemorse INDEX, 2014 Q4/London-listed PLCs is available at: http://www.sitemorse.com/rt/1083.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK London-listed PLCs" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

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