Latest News

Over the years we have expanded the range of tests Sitemorse offers, highlighted important news and ranked top websites according to their Sitemorse result.

  • Digital Wildfire takes hold (Retail Insider) - 30 Jun 2015

    Over the years the extent of the digital landscape of retailers has grown like ‘digital wildfire’ and can to some extent be viewed as a real threat to their future capabilities. For retail this presents an emerging and what is becoming a significant problem.

    Digital_Governance_and_digital_wildfire

    Retailers must have an understanding of what exactly constitutes their entire digital landscape, this being far more than a list of domains or the approved social pages, - without clarity of 'what is online' Digital Governance and efficient management isn't a relativity.

    Most companies have a difficulty knowing what they have out there in terms of their digital assets. The case of HMV losing control of its social media channels to some disgruntled employees when it made redundancies has been well documented – page wasn’t known about and the basic rules were not applied.

    And there was the recent case of a QR code being used by Heinz on its ketchup bottles that led customers to a porn site. The registration of the URL had lapsed and reassigned to the adult content site and Heinz had not kept a record of this online asset.

    The reality for most retailers is that they have had over 10 years of various people coming in and out of their e-commerce and IT departments that have all undertaken a variety of projects for an array of different people. Contractors, changing agencies, organisations the retailer has bought, and cloud service providers all muddy the water and make visibility of digital assets all the more tougher for retailers to get a firm and clear handle on.

    The result is that they have ended up with a ‘digital bucket’ that holds various websites, analytics providers’ solutions, and content management systems etcetera. There is no over-arching view of this spaghetti-load of assets - you could be paying for services no longer needed, opening yourself to additional risk and reducing competitive advantage - Digital Governance doesn't have to remove agility, it can improve digital efficiency.

    According to Sitemorse, research has found that retailers have no knowledge of an astonishing 41% of their digital properties – this is a serious worry. The company has also found that when it undertakes landscape mapping for retailers it identifies things like social media pages, mobile apps, web domains, and online promotional offers that the business knows absolutely nothing about.

    Even in regulated industries firms do not have a full inventory of what they operate so it is not surprising that in the world of retail there is even more of a problem that pervades the sector.

    Until retailers accept there is an issue of digital wildfire then it is not going to be extinguished anytime soon. The problem is only going to get worse - understanding what's online, where it is and who owns it should be considered the first stage of effective Digital Governance.

    Glynn Davis, editor, Retail Insider

  • 2015 Q2/Global Top 250 Retailers : web benchmark : Finiper s.p.a rises 127 - 29 Jun 2015

    Top site this quarter with an Index of 7.96 is Systembolaget http://www.systembolaget.se/

    Screenshot of Systembolaget

    The next top five sites are listed below:
    2nd B&Q
    3rd Otto Group
    4th Metro Group DE
    5th Esselunga S.p.A.
    6th Edion Corporation

    The site that demonstrated the greatest improvement was Finiper s.p.a rising 127 places to rank 35 (Index of 4.25).

    The next five most improved sites are listed below:
    Rising 104, Jim Pattison Group
    Rising 102, KF Gruppen
    Rising 96, Systembolaget
    Rising 93, Big Lots
    Rising 86, Harris Teeter

    The reviewing and subsequent benchmarking of the sites was completed on 29th June, in all we carried out 382,733,455 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally B&Q was top, The Game Group had the fastest response time with SuperValu reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Systembolaget
    2nd Lotte Shopping
    3rd Michaels Stores
    4th Inditex S.A
    5th Defense Commissary Agency

    The full results and access to the Sitemorse INDEX, 2015 Q2/Global 250 Retailers is available at: http://www.sitemorse.com/rt/1124.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "Global Top 250 Retailers" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2015 Q2/UK Central Government : web benchmark : British Council rises 110 - 22 Jun 2015

    Top site this quarter with an Index of 7.92 is The Pensions Regulator http://www.thepensionsregulator.gov.uk/

    Screenshot of The Pensions Regulator

    The next top five sites are listed below:
    2nd Office of Surveillance Commissioners
    3rd Met Office
    4th GOV.UK
    5th Nuclear Decommissioning Authority
    6th Serious Fraud Office (SFO)

    The site that demonstrated the greatest improvement was British Council rising 110 places to rank 42 (Index of 4.91).

    The next five most improved sites are listed below:
    Rising 103, Office of Gas and Electricity Markets (OFGEM)
    Rising 99, Legal Ombudsman
    Rising 98, Ordnance Survey
    Rising 84, Wallace Collection
    Rising 79, Department for Social Development

    The reviewing and subsequent benchmarking of the sites was completed on 22nd June, in all we carried out 160,127,695 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Office of Surveillance Commissioners was top, Government Art Collection had the fastest response time with House of Lords Appointments Commission reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Office for Nuclear Regulation
    2nd Advisory Committee on Animal Feedstuffs
    3rd Advisory Committee on the Microbiological Safety of Food
    4th Committee on Toxicity of Chemicals
    5th Northern Ireland Policing Board

    The full results and access to the Sitemorse INDEX, 2015 Q2/UK Central Gov. is available at: http://www.sitemorse.com/rt/1123.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Central Government" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • OFCOM / Tel. number regulation support. - 22 Jun 2015

    OFCOM regulation has been updated, relating to the use of non-geographical telephone numbers. Phone lines that can be used by customers to make inquiries / complaints after a sale must be charged at no more than the ‘basic rate’. The government’s guidance says this means not only no 09 numbers but also no 0845 or 0870 numbers even though these are commonly used by businesses as “local rate” numbers. These rules apply even to general inquiry lines if consumers for post-contract queries use these - an essential part of content (and Digital) Governance should be to ensure future publishing of such telephone numbers is challenged.

    OFCOM states “The changes will all come into place on the same day, 1 July 2015.”
    http://stakeholders.ofcom.org.uk/consultations/simplifying-non-geo-no/

    To support clients Sitemorse understands and continually, comprehensively catalogues every element of every asset, on every page on every one of your digital properties (web, social and mobile) this includes the use of telephone numbers – not just on web pages but within PDF, Word, PowerPoint and Excel content, our automation significantly helping you to demonstrate your Digital Governance.

    We have a short video available to assist https://secure.sitemorse.com/video.html?v=telephone

    The staged approach offered on the coming pages could also be useful for completing any content remediation exercise – change of brand name, logo, product or service - for clients who have fully deployed our 3rd Generation service there should be limited if any manual searching, remediation reporting or on-going content assessment required.


    Consider a Staged Approach?

    2.1 Stage 1 – understand

    Initially the first task is to understand exactly what numbers you have across the differing page types (web, social, mobile – PDF and office docs).

    Using Sitemorse, this detail can be found within the Inventory section (Dashboard > Inventory> Tel numbers)

    Digital Governance - publishing tel numbers


    2.2 Stage 2 – prioritise

    Once the detail as to the actual use of numbers is available, next is to look at remediation. For clients that have deployed the 3rd Generation service this is can be automated with Sitemorse mapping the discovered numbers and based on consumption of the content, frequency of page update – organisation value of the page the order as to which updates should be applied is provided.


    2.3 Stage 2 – remediation

    Against a prioritised list (after all if no one reads a particular PDF there is limited value in updating the number here in the initial remediation round) each instance of number usage should be action, Sitemorse workflow automates the distribution process (if implemented) improving efficiency significantly – we also track time taken for individuals to complete the update.

    Example of the detailed offered to remediation staff – top image showing the details of the PDF containing the number, down to the specific page. The lower image showing the number highlighted on the web page.


    2.4 Stage 4 – Review

    This stage is to carry out a thorough audit to ensure remediation has been completed successfully (and no new content has been added). Against every allocated change, confirmation of the change (date actioned / by whom) would be beneficial to report, also against each page of content, confirmation of it being checked and remediated, where appropriate.


    2.5 Stage 5 – Update content standards

    In publishing going forward, content author / editors need to be aware of the regulatory change and ensure that no new content is published contained prohibited numbers – for Sitemorse clients, this is a simple update to the rules setup, where clients have integration to publishing (each and every page assessed as part of the publishing workflow (and Digital Governance) – independently by Sitemorse but within the CMS).

  • 2015 Q2/Global Life Sciences : web benchmark : Anika Therapeutics rises 187 - 19 Jun 2015

    Top site this quarter with an Index of 7.02 is Actelion http://www.actelion.com/

    Screenshot of Actelion

    The next top five sites are listed below:
    2nd Otsuka Pharmaceuticals Europe
    3rd Nissan Chemical
    4th Kyorin Holdings
    5th Anika Therapeutics
    6th Kaken Pharmaceutical

    The site that demonstrated the greatest improvement was Anika Therapeutics rising 187 places to rank 5 (Index of 6.76).

    The next five most improved sites are listed below:
    Rising 128, Bayer UK & Ireland
    Rising 82, Perrigo
    Rising 82, Elan
    Rising 80, Agennix
    Rising 76, Pierre Fabre

    The reviewing and subsequent benchmarking of the sites was completed on 19th June, in all we carried out 95,074,083 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Otsuka Pharmaceuticals Europe was top, Merz UK had the fastest response time with Kyorin Holdings reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Apotex
    2nd Maxygen
    3rd Nova Nordisk UK
    4th Orion Pharma
    5th Lilly UK

    The full results and access to the Sitemorse INDEX, 2015 Q2/Global Life Sci. is available at: http://www.sitemorse.com/rt/1122.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "Global Life Sciences" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2015 Q2/UK London-listed PLCs : web benchmark : Colt Technology Services Group Ltd rises 470 - 12 Jun 2015

    Top site this quarter with an Index of 9.80 is Marstons PLC http://www.marstons.co.uk/

    Screenshot of Marstons PLC

    The next top five sites are listed below:
    2nd St. Modwen Properties PLC
    3rd Pace PLC
    4th Wpp PLC
    5th Berkeley Group Holdings
    6th WH Smith PLC

    The site that demonstrated the greatest improvement was Colt Technology Services Group Ltd rising 470 places to rank 53 (Index of 5.97).

    The next five most improved sites are listed below:
    Rising 342, William Hill PLC
    Rising 328, Grafton Group PLC
    Rising 323, Braemar Shipping Services PLC
    Rising 267, Rolls-Royce Group PLC
    Rising 262, Paragon Group of Companies PLC

    The reviewing and subsequent benchmarking of the sites was completed on 12th June, in all we carried out 334,919,429 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Marstons PLC was top, FirstGroup PLC had the fastest response time with Marstons PLC reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Marstons PLC
    2nd Land Securities Group PLC
    3rd Wpp PLC
    4th Imperial Tobacco Group PLC
    5th Berkeley Group Holdings

    The full results and access to the Sitemorse INDEX, 2015 Q2/London-listed PLCs is available at: http://www.sitemorse.com/rt/1118.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK London-listed PLCs" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 3 digital oversights that can damage your bottom line - Amanda Follit - 12 Jun 2015

    Three digital oversights that can damage your bottom line
    Extract - the full article is online at http://www.information-age.com

    There are a few common pitfalls most business make when it comes to managing their digital operations

    We live in a global digital economy where consumers can (and do) access over a billion websites, on an ever-widening variety of devices, and maintaining a range of digital outlets is the lifeblood of modern business. As such, the battleground for customers now firmly focuses on who can offer the best digital experience. Indeed, companies that deliver exceptional digital experiences outperform the stock market by a factor of three, while those who do not deliver have lost 34% of market value over the past five years.

    digital governance - improving online operations

    Yet while resources in terms of time, money and people have been allocated to help drive digital growth, the same cannot be said of digital operations management. However, efficient digital operation management directly supports effective digital customer experience.

    If overlooked, poor management of digital operations can, and will, lead to a myriad of costly issues, including putting reputations severely at risk. This happens when organisations fail to join the dots and see clear, actionable ways to implement digital operations management strategies.

    Encouragingly, we are beginning to see a shift in perspective starting to occur. Organisations are beginning to wake up to the reality that there is now a real need to fulfil the potential of digital operations ensuring they are efficient, deliberate in practice and measurable in order to maintain and improve customer experience.

    Developing a structured and actionable strategy for digital operations management is becoming a necessity. However, there are three key areas that are most commonly overlooked when implementing a digital operations programme. By ignoring these, companies risk losing their competitive edge.

    Misunderstanding digital governance

    Digital governance is a term that is increasingly being used in the marketplace. Yet while there is currently a lot of talk about this topic, very few people are adopting an approach that exploits the insights that can result from monitoring adherence and compliance to digital governance. Many organisations will have now put in place policies and guidelines and even tools to assist with digital governance, however if these are not monitored then the effort made has been redundant.

    For example, B2B sites are often the biggest channel for group level marketing. For any size of company, this is an outlet to be able to speak to journalists, customers, career finders and a multitude of different readers and it is essential that the material the user finds on the site is up to date and correct in order to maintain effectiveness and integrity as a leader within the industry that they are a part of.

    Digital governance tools can be used to provide the safety net for B2B and corporate sites in monitoring that the messages they are intending to convey are on brand and accurate according to guidelines.

    Even for the more digital governance aware organisations, data and report outputs from monitoring tools are often not understood or converted into actionable intelligence, leaving them with just a small fragment of the story.

    There is a common misconception that digital governance is merely about who has the authority to add and remove content to websites and social media accounts, as well as having a chain of command in place to ensure no unauthorised activity takes place. Though this is key, having a roadmap that clearly defines roles and responsibilities for managing a digital presence is only one point in the triangle of governance.

    Equally, if not more, important are monitoring that policies, standards and guidelines are being adhered to and then translating the resulting data combined with multi-sourced information into actionable and meaningful intelligence to continuously improve the digital presence and the management of the web estate.

    What is absolutely vital in terms of driving change and achieving competitive advantage is recognising that governance is not just about implementing a framework to control digital processes, but realising the value of the information that implementing tools to monitor this can produce, and creating governance analytics to embed into the process.

    http://www.information-age.com/it-management/risk-and-compliance/123459565/three-digital-oversights-can-damage-your-bottom-line

  • #cookies across digital are far from sweet - 10 Jun 2015

    These Cookies are Anything but Sweet - By Carl Weiss.

    [extract - full article at http://workingthewebtowin.blogspot.co.uk/2015/02/these-cookies-are-anything-but-sweet.html]

    It used to be that cookies were a sweet treat. But not anymore. That’s because everyone from search engines and media conglomerates, to advertisers and cybercriminals have learned how to use these tasty online morsels to sweeten their deal – regardless of what it means to you. If you are tired of getting the “Betty Crocker Treatment” every time you surf the web, feast your eyes on today’s blog where we will show you how to start counting calories online.

    These Cookies Aren’t Baked by Elves
    Between that date and the year 2000, virtually nothing was done to reign in, much less curtail, the ever growing legions of cookies. Worst of all, these prying I’s worked in the background, all but unobserved as they gathered information from computers at a dizzying rate. Fast forward to the present date and like the supermarket shelves, there are currently scads of different cookie brands that currently abound.

    HTTP only cookie – These cookies can only be used when transmitted via HTTP (or HTTPS). These cookies are supported by the vast majority of web browsers.
    Persistent cookie – These little devils do not expire when you terminate your web browser. They will continue to report to their masters every time you go back online. Also referred to as Tracking Cookies, these are favorites of the advertising industry.
    Secure cookie – These can only be transmitted via an encrypted connection such as HTTPS. Many of the transactions that you make when you hit the “Buy Now” button on most eCommerce systems utilize these.
    Session cookie – Employed by web browsers the world over, these morsels exist in temporary memory for as long as you use the browser. They are normally deleted when the user closes the browser, only to spring back to life the next time you surf the web.
    Supercookie – Tracking technology does not necessarily need to rely on HTTP cookies. A supercookie is designed to be permanently stored on a user’s computer. This means they are more difficult to detect and eliminate. They function just like regular cookies in that they can be tasked to collect and report on everything from your browsing history, to ad-targeting data.
    Third-party cookie – Normally a cookie’s domain matches the URL shown in the web browser’s address bar. However the so called Third Party Cookies hide their true identity by appearing to emanate from a URL that is different from the one being displayed. Typically associated with adware, these cookies can be used to deliver ads that are concurrent with the user’s browsing preferences.
    Zombie cookie – Just like the zombies made famous in “The Night of the Living Dead,” Zombie Cookies are tough to kill since they spring back to life even after you delete them. Their ability to rise from the dead is aided and abetted by a client-side script that has stored the cookie in multiple locations on your machine. When it detects that the cookie is no longer present (which will happen when you delete it), the script retrieves the cookie and brings it back to life.

    Not only can cookies be difficult to eliminate, they also have long memories. If you have ever used a popular web browser to shop for products online you will notice that for days or even weeks afterward that ads concerning similar products will appear as if by magic. While such activities can prove annoying to the public at large, they can also have more serious implications.

    More....


    Risk of theft....

    Of course, none of this stops cybercriminals from both using and hijacking information being compiled and transmitted by third-party cookies. Network eavesdropping is all too easy to accomplish when the information being transmitted isn’t encrypted.

    managing cookies across a corporation
    Courtesy of www.x-services.nl

    In cryptography and computer security, the man-in-the-middle attack requires an attacker to have the ability to both monitor and alter or inject messages into a communication channel. One example is active eavesdropping, in which the attacker makes independent connections with the victims and relays messages between them to make them believe they are talking directly to each other over a private connection, when in fact the entire conversation is controlled by the attacker. The attacker must be able to intercept all relevant messages passing between the two victims and inject new ones. This is straightforward in many circumstances; for example, an attacker within reception range of an unencrypted Wi-Fi wireless access point, can insert himself as a man-in-the-middle.
    http://en.wikipedia.org/wiki/Man-in-the-middle_attack

    Consider deploying - a consistent, corporate solution
    Sitemorse offers clients the simplest and what could be considered the most efficient solution available to manage cookies. The service is probably the most widely used and has Europe's largest single corporate deployment with our largest clients using across thousands of sites.

    Clients have a couple of lines of ‘code’ to include on their sites, managed directly or via 3rd parties. The code then automatically manages the site auditing, cookie categorisation and reporting (supported by one of the largest databases of cookies) with localisation delivering against language and country specific consent requirements. Service is available as a managed contract or a self service basis.

  • New Aquascutum website delivers one of the best performances in UK - 10 Jun 2015

    British luxury fashion brand Aquascutum has delivered a dramatically improved performance from its online store following a major overhaul of its website that places it among the best internet performers in UK retail.

    In the latest UK Retail 500 Index for Q2 Aquascutum climbed an impressive 128 places to take 11th spot, according to testing undertaken by specialist Digital Governance firm Sitemorse, as it achieved a score of 6.66 out of 10 compared with 4.02 in Q1.

    This improvement pushed Aquascutum into third place in the Clothing category and puts it only a very short distance from the top spot.

    Lawrence Shaw, founder and CEO of Sitemorse, says: “This is an impressive leap up the table for the fashion brand and highlights how it has clearly made some dramatic changes to its online presence that demonstrates great Digital Governance ultimately delivering an improved experience for shoppers visiting the website.”

    The significant improvement is a result of a complete brand overhaul – completed on April 22 ahead of the Q2 testing by Sitemorse on May 12 - that follows other recent online developments by Aquascutum such as offering international shipping and moving the website from a ‘co.uk’ to ‘.com’ domain.

    The brand has been working with digital design studio Bureau for Visual Affairs that has built sites with other luxury brands such as Anya Hindmarch and Whistles.

    Elise Hamer, senior marketing executive at Aquascutum says: “The re-launch of the site looks incredible. The visual now really reflects who we are as a brand. Having a blog and stories section, and being able to host video content makes a world of difference for the customer experience online. It’s now even more important for us as a brand to align offline and online marketing activities, to keep up with the fast-moving world of retail, and digital marketing.”

    About Aquascutum:
    Founded in 1851, the business derived its name from the words ‘Aqua Scutum’, which in Latin translates to ‘Water Shield’. The tailor and founder of the brand John Emary was responsible for pioneering the first waterproof wool fabric, which was then used from 1914 to make the functional trench coats for officers in the First World War.

    In 1998 YGM Trading acquired the license for Aquascutum in Hong Kong and Greater China. In 2009 YGM Trading acquired intellectual property rights for Aquascutum in Asia. In May 2012 YGM gained complete control of the brand globally acquiring the UK arm.

    Integrated Digital governance for Drupal

    About Sitemorse:
    Hundreds of clients across major corporates, local and national government, utilities, financials and the health sector rely on Sitemorse to manage Digital Governance and help them improve the performance, compliance and quality of their online assets, web, mobile and social.

    The company offers true digital insight to many large and small organisations in public and private sectors, as well as publishing regular unique INDEX benchmarks spotlighting the true online leaders in a number of sectors, from London-listed blue chips to universities, central government to consumer finance providers.

  • 2015 Q2/UK Universities and Higher Education : web benchmark : City College Coventry rises 326 - 08 Jun 2015

    Top site this quarter with an Index of 7.22 is Chesterfield College http://www.chesterfield.ac.uk/

    Screenshot of Chesterfield College

    The next top five sites are listed below:
    2nd The University of Manchester
    3rd FutureLearn
    4th Anglia Ruskin University
    5th Henley College Coventry
    6th City College Coventry

    The site that demonstrated the greatest improvement was City College Coventry rising 326 places to rank 6 (Index of 6.43).

    The next five most improved sites are listed below:
    Rising 298, Leeds City College
    Rising 277, SAE Institute
    Rising 209, LeSoCo College
    Rising 179, Richmond, The American International University in London
    Rising 172, Sandwell College

    The reviewing and subsequent benchmarking of the sites was completed on 8th June, in all we carried out 249,197,871 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Plymouth University was top, College of West Anglia had the fastest response time with University College Birmingham reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st The University of Manchester
    2nd University College Birmingham
    3rd Grimsby Institute of Further and Higher Education
    4th Heriot-Watt University
    5th Chesterfield College

    The full results and access to the Sitemorse INDEX, 2015 Q2/UK Uni & HE is available at: http://www.sitemorse.com/rt/1119.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Universities and Higher Education" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • Article - 2Mb Web Pages: Who’s to Blame? - 08 Jun 2015

    Published June 3, 2015 - by Craig Buckler
    web page performance - managing image size

    I was hoping it was a blip. I was hoping 2015 would be the year of performance. I was wrong. Average web page weight has soared 7.5% in five months to exceed 2Mb. That’s three 3.5 inch double-density floppy disks-worth of data (ask your grandparents!).

    The biggest rises are for CSS, JavaScript, other files (mostly fonts) and—surprisingly—Flash. The average number of requests per page:

    100 files in total (up from 95)
    7 style sheet files (up from 6)
    20 JavaScript files (up from 18)
    3 font files (up from 2)

    Images remain the biggest issue, accounting for 56 requests and 62% of the total page weight.

    Finally, remember these figures are averages. Many sites will have a considerably larger weight.

    See full article on his site, useful and detailed statistics are offered.

    http://www.sitepoint.com/2mb-web-pages-whos-blame/

    What can I do to improve the performance for visitors. Improving response and increasing speed. Sitemorse performance section offers a raft of detail to help identify and focus improvement.


    Extract from 10 Web Predictions for 2015 (@craigbuckler)

    "9. 2015 is The Year of Performance

    We’ve concentrated on making sites respond to screen size. What we haven’t done is make them responsive to user interaction and bandwidth. The web has an amazing future but people often prefer native apps because they’re faster and, in some cases, offer a smaller installation package than a corresponding web page.

    Average page weight has doubled during the past three years to reach an obese 2MB. Has your fixed and mobile bandwidth doubled during the same period? Are web sites and applications twice as good?

    Performance has been highlighted by many in the industry but it’s yet to encroach on the general consciousness of web developers. The economy is partly to blame; building something quickly and cheaply is an attractive option. But it’s not cost effective if people refuse to use your cumbersome, resource-hogging application or demand native apps.

    2015 is the year to re-evaluate and prioritize performance. Perhaps we need to return to the ideology of the dial-up internet days when developers would strive for efficiency. Let’s rediscover those lost skills."

  • 2015 Q2/UK Local Government : web benchmark : Ards rises 386 - 04 Jun 2015

    Top site this quarter with an Index of 8.88 is Cornwall http://www.cornwall.gov.uk/

    Screenshot of Cornwall

    The next top five sites are listed below:
    2nd Charnwood
    3rd North Devon
    4th Knowsley
    5th Slough
    6th Scottish Borders

    The site that demonstrated the greatest improvement was Ards rising 386 places to rank 15 (Index of 7.56).

    The next five most improved sites are listed below:
    Rising 334, East Devon
    Rising 256, South Kesteven
    Rising 243, Wyre
    Rising 240, Sutton
    Rising 235, Castlereagh

    The reviewing and subsequent benchmarking of the sites was completed on 4th June, in all we carried out 317,534,152 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Knowsley was top, Rushcliffe had the fastest response time with Bournemouth reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st North Devon
    2nd Rother
    3rd Cheshire East
    4th Broxtowe
    5th Woking

    The full results and access to the Sitemorse INDEX, 2015 Q2/UK Local Gov. is available at: http://www.sitemorse.com/rt/1117.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Local Government" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • Grace period ends, enforcement of Cookie Law in Italy begins - 04 Jun 2015

    As of today (3rd June 2015) the grace period provided by the Garante [The Italian Data Protection Authority] for becoming compliant with the cookie law in Italy ends, following the publication of its guidelines (published in English and Italian).

    corporate cookies management - Italian law

    A key point to note in the regulation are the sanctions for both failure to inform users and failure to notify the Garante about the use of certain types of cookies, particularly those involved in profiling, which will include all cookies related to targeted online advertising. There are specific fines for setting cookies without obtaining consent, which can range between €10,000 and €120,000. Fines for not providing adequate information to users about the use of cookies, range from €6,000 to €30,000.

    Sitemorse offers clients the simplest and what could be considered the most efficient solution available to manage cookies. The service is probably the most widely used and has Europe's largest single corporate deployment with our largest clients using across thousands of sites.

    Clients have a couple of lines of ‘code’ to include on their sites, managed directly or via 3rd parties. The code then automatically manages the site auditing, cookie categorisation and reporting (supported by one of the largest databases of cookies) with localisation delivering against language and country specific consent requirements. Service is available as a managed contract or a self service basis.

    Italian DPR Extract, Simplified Arrangements to Provide Information and Obtain Consent Regarding Cookies - 8 may 2014
    THE ITALIAN DATA PROTECTION AUTHORITY

    Having convened today, in the presence of Mr. Antonello Soro, President, Ms. Augusta Iannini, Vice-President, Ms. Giovanna Bianchi-Clerici and Prof. Licia Califano, Members, and Mr. Giuseppe Busia, Secretary General;

    Having regard to Directive 2002/58/EC of 12 July 2002, of the European Parliament and of the Council, concerning the processing of personal data and the protection of privacy in the electronic communications sector;

    Having regard to Directive 2009/136/EC of 25 November 2009, of the European Parliament and of the Council, amending Directive 2002/22/EC on universal service and users' rights relating to electronic communications networks and services, Directive 2002/58/EC concerning the processing of personal data and the protection of privacy in the electronic communications sector and Regulation (EC) No 2006/2004 on cooperation between national authorities responsible for the enforcement of consumer protection laws;

    Having regard to legislative decree No. 69 of 28 May 2012 concerning "Amendments to legislative decree No. 196 of 30 June 2003, containing the personal data protection Code, in pursuance of Directives 2009/136/EC concerning the processing of personal data and the protection of privacy in the electronic communications sector, and 2009/140/EC concerning electronic communications networks and services and of Regulation (EC) No 2006/2004 on cooperation between national authorities responsible for the enforcement of consumer protection laws" as published in the Official Journal No. 126 of 31 May 2012;

    Having regard to the personal data protection Code (legislative decree No. 196 of 30 June 2003, hereinafter the "Code"), in particular to Sections 13(3) and 122(1) thereof;

    Having regard to the previous resolution by this DPA concerning "Start of a public consultation under Section 122 to devise simplified arrangements for providing the information mentioned in Section 13(3) of the personal data protection Code" (No. 359 of 22 November 2012, published in Italy's Official Journal No. 295 of 19 December 2012);

    Taking account of the guidance provided by the Article 29 Working Party, in particular via its Opinion 4/2012 on Cookie Consent Exemption as adopted on 7 June 2012 as well as via its Working Document 2/2013 providing guidance on obtaining consent for cookies as adopted on 2 October 2013;

    Taking account of the contributions submitted to the Garante by the main electronic communication service providers as well as by the consumer associations and the industry sectors involved that have participated in the aforementioned public consultation;

    Considering the additional inputs provided on the occasion of the meetings held in September 2013 and February 2014 at the Garante within the framework of the working group started by the Garante in order to foster further, more direct exchanges of views with the above stakeholders as well as with representatives from academia and research dealing with the topics at issue;

    Whereas it is necessary to adopt, under the terms of Section 13(3) as applied jointly with Sections 122(1) and 154(1)c) of the Code, a decision of a general nature to set out the simplified arrangements to inform users online regarding the storage of cookies on their terminal equipment by the websites they visit as well as to provide appropriate guidance on the mechanisms to obtain the users' consent where this is required under the law;

    Whereas the provisions on the use of cookies also apply to similar tools such as web beacons, web bugs, clear GIFs or others, which allow identifying users or terminals and fall accordingly under the scope of this decision;

    Having regard to the considerations by the Office as submitted by the Secretary General under Article 15 of the Garante's Rules of Procedure No. 1/2000;

    Acting on the report submitted by Mr. Antonello Soro;

    More…(further details are at; http://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/3167654)

  • Web Accessibility for Clients (by Danielle Sheffler) - 03 Jun 2015

    Useful couple of articles posted by Danielle Sheffler - if you are using Drupal, we'd like to show you our service integration / pre and post publishing support [we are currently writing a piece on this].

    Web Accessibility for Clients
    PART ONE - Posted on Tuesday, May 19, 2015 - 15:32
    You’re in good hands. A developer is building or renovating your organization’s website, and everything is shaping up as planned. You like what the developer has done and can’t wait to see the finished product. Just keep in mind that, at some point....

    Integrated Digital governance for Drupal

    PART TWO (Posted May 29, 2015)

    Thanks for coming back. If you tried a few of the tips in the first part of this series, you probably realized that making a website accessible to all visitors doesn’t require much time, or cause much stress. Even if you didn’t yet try, I hope this blog further illustrates that clients need not worry about sitting down themselves to create a website that’s useful and informative to visitors with disabilities - without reaching out to a developer for help.
    A Data Table for Everyone

    Without proper setup, a data table will come off as a big jumble of words to those using a screen reader. That’s because the reader will scan left to right and read the header only once and then proceed line by line, failing to give any context to the content below.

    A screen reader instead should say the column header each time it reads the corresponding text below. In other words, it should say the header “Doctor” before reading the name of each doctor. It’s any easy fix; so much so that even a website content manager can do it without the help of a developer. Basically,
    tags with an ID attribute or scope attribute should be included in the code of a data table. The Web Authoring Resource Center offers an easy guide on how to do it.


    Contrast Your Colors
    The Web Content Accessibility Guidelines offered by the World Wide Web Consortium (WC3) recommends that content should be distinguishable and easy for visitors to hear and see, and this includes separating the foreground from the background.

    Some developers create websites from start to finish, including the initial design phase. But other developers enter the journey later, so it’s best that clients not forget about color contrast. The general rule of compliance calls for the visual presentation of text and images to have a contrast ratio of at least 4:5:1. You can test your site’s contrast by using this handy color contrast ratio analyzer by Juicy Studio.
    Keep it Simple

    It might be easy to get carried away when writing content for your website and use lofty words. But don’t forget that the average American has a 7th or 8th grade vocabulary. You want to make sure your general audience quickly understands what you’re trying to convey on a website. If you offer content that’s suited for people with reading levels higher than the national average, you risk turning other visitors away. Once again, Juicy Studio has come to the rescue, with a readability test that has useful advice on how to determine if your content reaches the right audience.

    These are only a few tips that can help clients make a website accessible to all visitors. If you’d like to learn more — or perhaps even gain a greater understanding of Web accessibility itself — there are two more resources worth reading.

    The first is a checklist of standards from Section 508 of the federal Rehabilitation Act that government agencies must follow to provide full and fair Internet access to people with disabilities. Even though only federal agencies are required to follow them, the standards serve as a detailed source of steps for businesses and organizations to use.

    Another useful resource is the Web Content Accessibility Guidelines, mentioned earlier, offered by the World Wide Web Consortium (WC3). The guidelines are wide-ranging and should also help you on the way to creating an accessible website.

    These simple steps will help get you started so you can offer a website that’s accessible to all. Understanding how to approach accessibility means you won’t have to zip your developer a frantic email wondering about the specifics of color contrast and data tables. If you have any questions or want to forward other helpful hints, please leave a comment below.

  • J Sainsbury riser - Naked Wines suffers in the May '15 ranking - 29 May 2015

    Brought to you by Retail Insider and Sitemorse

    As Naked Wines is acquired by Majestic Wines its website endures a disastrous month with its performance deteriorating dramatically to push it way down the table of the Top UK drinks websites in May, according to analysis undertaken exclusively for Retail Insider by online specialist Sitemorse.

    J Sainsbury riser, digital governance metrics

    It slipped 19 places to the bottom of the table in 25th spot with a score of only 1.88 compared with 4.30 in April that earned it a creditable place in sixth spot. Its score now stands some way off the top-placed Budgens that this month dislodged Bargain Booze from the top spot.

    To produce the rankings Sitemorse runs automated software that page-by-page reads the first 125 pages of each website and analyses on the basis of six key criteria – function, code quality, user experience, accessibility, performance and SEO capability. How well do each of the sites rank when compared with the same set of tests, checks and measures? There is no view / scoring as to opinions on design (sites visitor will have there individual views) we are looking at the basics of Digital Governance.

    Although Bargain Booze scored a lesser 5.40 in May compared with the 7.20 it achieved last month it still delivers an enviable performance. One of its strong points is the limited number of broken links on its site. It has only one in almost 2,000 that do not work versus the likes of Laithwaites that has as many as one in 38 links that fail.

    One argument some retailers put forward as a reason for their poor performance in the Sitemorse rankings is having a large number of links that they suggest adds complexity to their site. This does not fully stack up as there are many sites that perform very well with numerous links, comparing two sites;

    Laithwaites have a ratio of 1 in 38 links with issues, Bargain Booze in direct comparison have 1 in 1,974. In terms of images, Bargain Booze have 7.3% 'more' images than Laithwaites in the top 125 pages. We are not looking at personal views as to the aesthetics of the site - differing sites serve differing markets and visitors, this can not really be benchmarked.

    Other major movers this month include Sainsbury’s that climbed seven places to 10th spot following its move up four positions last month, and Fortnum & Mason ascended eight places into 11th spot thereby reversing fully the decline it experienced in April.

    Going in reverse this month is Oddbins that slipped eight places to 21st spot with a score of 2.32. This pushes it into the bottom five where there has been some movement this month. Sunday Times Wine Club climbed four places to take it off the bottom spot, Laithwaites moved up one place, and Waitrose did the same.

    The beer, wines and spirits category online has made a very strong start to the year, with growth of 28.7% in Q1 compared with the same period last year, according to the IMRG Capgemini e-Retail Sales Index. This represents growth of twice the rate the BWS category delivered in 2012.

    Londis was yet again excluded from the Sitemorse testing this month because of its reliance on JavaScript.

    The detailed results are available at;
    http://www.sitemorse.com/rt/1113/3ca17fb4

    - Top Ten Websites
    Budgens
    Bargain Booze
    The Whisky Shop
    Spar (UK)
    BEERmerchants.com
    Aldi
    Lidl
    The Drink Shop
    EH Booth & Co
    J Sainsbury

    - Bottom Five Websites
    Oddbins
    Sunday Times Wine Club
    Laithwaites
    Waitrose Cellar
    Naked Wines

    Sitemorse has been advising its clients about how to improve their web presence for more than a dozen years and its technical team have fine-tuned the Sitemorse software engine so that it is capable of doing far more than just helping find problems. The company offers true digital insight to many large and small organisations in public and private sectors, as well as publishing regular unique INDEX benchmarks

  • 2015 Q2/UK Consumer Finance : web benchmark : Liffe Investor rises 129 - 28 May 2015

    Top site this quarter with an Index of 8.58 is John Charcol http://www.charcol.co.uk/

    Screenshot of John Charcol

    The next top five sites are listed below:
    2nd Julian Hodge Bank
    3rd BM Savings
    4th Intelligent Finance
    5th First Response Finance
    6th The Co-Operative Bank

    The site that demonstrated the greatest improvement was Liffe Investor rising 129 places to rank 53 (Index of 4.89).

    The next five most improved sites are listed below:
    Rising 109, JCB Card Europe
    Rising 107, Halifax
    Rising 96, Merrill Lynch
    Rising 77, Barclays Capital
    Rising 77, The Co-Operative Bank

    The reviewing and subsequent benchmarking of the sites was completed on 28th May, in all we carried out 86,327,969 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally John Charcol was top, One Account had the fastest response time with Julian Hodge Bank reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Intelligent Finance
    2nd BM Savings
    3rd Julian Hodge Bank
    4th John Charcol
    5th DNB Norbank

    The full results and access to the Sitemorse INDEX, 2015 Q2/UK Consumer Finance is available at: http://www.sitemorse.com/rt/1116.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Consumer Finance" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • 2015 Q2/UK Retail 500 Websites : web benchmark : Jewellery Catalogue rises 331 - 21 May 2015

    Top site this quarter with an Index of 8.64 is W Boyes & Co http://www.boyes.co.uk/

    Screenshot of W Boyes & Co

    The next top five sites are listed below:
    2nd Beale
    3rd Beds Direct
    4th Pownall Carpets
    5th Racing Green
    6th Vivi

    The site that demonstrated the greatest improvement was Jewellery Catalogue rising 331 places to rank 86 (Index of 4.44).

    The next five most improved sites are listed below:
    Rising 280, Gardiner Haskins
    Rising 263, Cutler and Gross
    Rising 262, Harvey Nichols
    Rising 227, Waterstone's
    Rising 217, JH Leeke & Son

    The reviewing and subsequent benchmarking of the sites was completed on 21st May, in all we carried out 875,761,211 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally W Boyes & Co was top, H&M had the fastest response time with Klondyke Garden Centres reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Zara UK
    2nd Acotis
    3rd JH Haskins & Sons
    4th The Works Holdings
    5th Superdrug

    The full results and access to the Sitemorse INDEX, 2015 Q2/UK 500 Retail is available at: http://www.sitemorse.com/rt/1115.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "UK Retail 500 Websites" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • Automation now in its 3rd Generation - is faster, more accurate and offers greater accountability. - 20 May 2015

    Version 9: Intelligent Assessment

    Please email us, sales@Sitemorse.com for the full paper.

    With the release of Version 9 we can now demonstrate the THIRD generation of services – managed services that support clients entire digital landscape and focus of the need for 20/20 Digital Vision™.V9 offers a significant step change how services covers a client digital landscape. By continually and intelligently assessing content, V9 provides far greater levels of automation - reducing the levels of manual integration and support considerably, reporting assessment and distribution goes from traditionally days to NIL, manual effort being eradicated.

    Our clients have benefitted from the unique, but essential service additions. Our INSIGHT offers knowledge and control, and support across the digital landscape, ensuring clients have confidence in all online operations;

    o MALWARE – continual assessment of links, not just on web and social pages but also across PDF, DOC, XLS and PPT assets that are online
    o PRIVACY – has there been an upload of documents containing personally identifiable information (PII)?
    o eDISCOVERY – we are not just assessing the content of web and mobile pages, but also reading PDF and office documents
    o Agile content approval

    The automation offer provides for far greater understanding of editorial capability – monitoring ALL content against a consistent set of rules, every page internally or external produced, web, mobile, and or social. All documents - every asset delivers consistently in the brand, this further reduces manual checking in the area of compliance and offers organisations options to further explore and employ agile working and content approval. Automation reduces lead time and removes manual inefficiency. Another benefit is reviewing and reporting against training– individual skill and capabilities can be assessed with training focused against specific requirements.

    publishing with accountability

    - Closing the loop
    There are a number of options available with V9 offering ‘Technology Augmentation’- integration to the varying service and systems clients already have in place (Brand and IP Protection, Asset and, Domain Management, Analytics, Content Management, Support and Ticketing) all traditionally have been stand alone in the past. With V9 Technology Augmentation we considerably remove the manual time (where errors can appear) and connect content production, making our workflow key to what establishes V9 as a THIRD generation service.

    Workflow automation ensures that regulatory, organisation and or web rules are underpinning any and all areas of content production. Considering a regulatory change or a service recall, this may start life in a legal area of the business but essentially all areas and service need to be aware of the change. Advising many editors, or external parties managing social and also ensuring they are consistently applied is probably not possible with current devolved services. V9 workflow brings this together effectively and efficiently.


    - Prioritisation is key
    Based on the rules (these can be divisional, local, property (web, social or mobile), country or globally – or any combination) anything that is likely to dilute brand or detract from Customer Experience, expose a compliance risk or effect search becomes an exception. It is then assessed automatically, looking at;

    o Likely impact
    o Value
    o Age
    o Frequency of change
    o Activity
    o Rank
    o Position

    Factors such as content owner and last author can also be considered, whether they are they currently available and based on reported exception what escalation needs to be applied, perhaps if they are absent.

    The specific detail then being provided to the individual who can make the change. Once completed this can then be reported as closed, and where the action is part of a compliance activity a consolidated report for audit purposes can be produced.

  • 2015 Q2/Swiss Banks : web benchmark : Banca Aletti & C. (Suisse) SA rises 132 - 19 May 2015

    Top site this quarter with an Index of 8.77 is Banque Cramer & Cie SA http://www.banquecramer.ch/

    Screenshot of Banque Cramer & Cie SA

    The next top five sites are listed below:
    2nd ZLB Zürcher Landbank
    3rd Bank J. Safra Sarasin Ltd
    4th LB (Swiss) Privatbank AG
    5th Thurgauer Kantonalbank
    6th acrevis Bank AG

    The site that demonstrated the greatest improvement was Banca Aletti & C. (Suisse) SA rising 132 places to rank 40 (Index of 6.02).

    The next five most improved sites are listed below:
    Rising 87, SIX SIS AG
    Rising 69, Bordier & Cie
    Rising 63, PostFinance
    Rising 60, Zurich Switzerland
    Rising 55, Ersparniskasse Affoltern i.E. AG

    The reviewing and subsequent benchmarking of the sites was completed on 19th May, in all we carried out 63,600,784 checks - testing function, checking compliance and measuring performance - reviewing the page content, code and delivery infrastructure. Functionally Banque Cramer & Cie SA was top, Société Générale, Succursale de Zurich had the fastest response time with Banque Cramer & Cie SA reporting the best HTML 'code quality'.

    The top sites for accessibility were:
    1st Gonet & Cie
    2nd E. Gutzwiller & Cie. Banquiers
    3rd Bank J. Safra Sarasin Ltd
    4th NPB Neue Privat Bank AG
    5th Banca del Sempione

    The full results and access to the Sitemorse INDEX, 2015 Q2/Swiss Banks is available at: http://www.sitemorse.com/rt/1114.

    Sitemorse INDEX

    HOW? Using our software we look at each site individually, mapping out every combination of every one of the top 125 pages and complete around 1,200 tests, checks and measures across User Experience (UX), Governance, Risk and Compliance (GRC) and Search Capability (SEO). Against the results, our benchmarking methodology is applied to provided a ranked table - the results are then published as the "Swiss Banks" INDEX.

    WHY? The quarterly INDEX Website Review looks at major public and private sectors as the independent benchmark identifying how websites are performing, meeting compliance levels and satisfying their users. It's also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.

    Our services provide you with true 'digital insight', ceaselessly monitoring your online content and pointing you to areas that could be potential problems for you, your clients, and your stakeholders.

    Needing no installation or involvement from your in-house IT teams, our services will run alongside your content management systems:

    - Helping make your customer journeys good ones, leaving your clients and online contacts wanting to come back.
    - Keeping you always ahead of the curve on the latest online legislation that could affect you.
    - Protecting your organisation and your web users from online threats.

    We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to find out more.

  • Digital Disruption's Unglamourous Side: Digital Governance - 13 May 2015

    Extract from article on CMS Wire

    Most global enterprises look to digital transformation as the only way to remain competitive. They also view it as an opportunity to increase multi-channel customer engagement while reducing IT infrastructure costs.

    But some enterprises are slow to adapt to today’s technological evolution. While the idea of flying cars is a ways off, the idea of implementing cloud applications and big data analytics shouldn’t be just as far-fetched. A number of reasons explain why some still live in the offline ages, one of the bigger ones being lack of understanding. Why fix what isn't broke?

    Digital transformation isn't only about bringing companies into the second decade of the 21st century, although that’s as good a reason as any. Digital transformation can help businesses better interact and engage with their constituents.

    With these opportunities come some challenges. Company data, intellectual property and sensitive information are shared digitally and across various online networks by everyone from customers and clients to staff and senior executives. Corporate data should be looked at as information assets that contribute significantly to the valuation of organizations, but without the proper policies and tools in place, reining in and governing all that data is challenging, if not impossible.

    Digital Governance Challenge Accepted
    As companies accelerate their digital efforts, information will increasingly be communicated via social media, web content and mobile activities. The emergence of diverse digital tech in the workplace has drastically increased the possibility of breaches, leaks and other consequences as employees turn to online networks to share information with internal and external stakeholders.

    Third-party applications like Twitter, Facebook, Google Hangouts, Microsoft Lync, amongst others, present a challenge that executives need to address. While new technology and social media platforms have opened up opportunities to reach and engage employees, customers and clients, it has also become a hotbed for potential risks. These risks can affect everything from the company’s brand and reputation to more complicated legal, financial and security exposures.

    This is particularly true for companies who operate in multiple jurisdictions and must comply with multiple laws and regulations in highly-regulated markets. They need to ensure that their corporate information and the unstructured content from web, social and mobile activities are properly governed according to corporate, local and global policies.
    Capture and Preserve

    Transitioning from legacy communication systems to more diverse digital environments can be challenging. The web and social networks enable communication, make distance irrelevant and information is shared with ease. But there are consequences to this ease of sharing. Different social media uses must be considered in an information governance program. Whether generated from a company account or from a personal account used for business, the content must be treated as corporate information, governed under the same policies.

    Capturing and preserving internal enterprise social conversations should also be part of any company’s data management strategy. To ensure compliance with regulatory requirements, data policies and security needs, companies must implement a solution to allow for secure and efficient governance. Presumably, the majority of content generated through these tools is corporate data, and organizations must consider how this information should be governed as well. While information governance won’t protect the data entirely, it will help to ensure that the right people have the right access to the right data at the right time.

    Experiencing Déjà Vu?
    We’re slowing getting there. We faced similar issues with email about two decades ago (I am carbon dating myself). In the 90s, it was starting to become common for people to use their business email for personal communication. I remember an article that pleaded its readers to “at least spell check their email and use the same proper business etiquette as they do in letters.” It took a while for the email culture to evolve … and we’re still not there yet.

    In the past two decades, we have seen major litigations related to the misuse of email: gender discrimination, harassment, libel, etc. — litigations which many corporations are still reeling from. Take the Sony Pictures hack, for instance. Personal employee data, screenplays and emails were published online, or threatened to be published. This not only led to a public embarrassment of its top executives, one of whom had recently stepped down, but it also fueled a lawsuit against the company.

    We won’t dissect the mess this highly-popularized scandal created here, but it does show that no one and no company is safe. Should this prevent your business from joining the 21st century? No. Should it be heeded as a warning to have the proper policies in place? Absolutely.
    Creative Commons Creative Commons Attribution 2.0 Generic License Title image by Marcin Wichary

    About the Author
    Bassam Zarkout is the CTO of RSD a pioneer in information governance solutions, and has been leading the innovation, vision, creative strategy and architecture of RSD GLASS™. He is a thought leader in the information governance space (conception, design, development and implementation) and is a frequent speaker at key industry events.

View older articles

Register for updates

If you would like to receive news updates from Sitemorse via email please enter your details below.




RSS Subscribe to our news feed
View older articles