Our surveys are all about providing independent, authoritative benchmarking to ensure accountability and best practice online. In today's market, your websites represent an essential part of your business and, like any other significant technical asset, should be thoroughly tested on an on-going basis to ensure they are always fit for purpose. All websites should function perfectly, perform consistently and comply with legislation and best practice.
It is our experience that too many agencies skate over essential issues of quality, compliance and performance, in favour of design, navigation, usability and SEO. And whilst these are all essential elements to deliver an irresistible online experience, award-winning design is useless if the page has errors and takes forever to load.
And what's the point of pouring more and more money into Google rankings if there are schoolboy errors such as missing page titles or descriptions (key to rankings) and spelling errors. The results of our metadata examinations show far too many sites missing the basics. What you spend is not an indication of a working web presence (nor is a design award).
Sitemorse audits each website's key components to compile the surveys. We complete millions of tests, checks and measures to rank the sites featured in this issue for instance. Every element of every page together with the infrastructure is reviewed — and if we find issues, so do your visitors.